February 9, 2021
As a writer, I’m always on the lookout for quality places to share my work. One of my favorite places to post is Medium because it feels like sharing a story with friends. Posting to social media can often make you cringe at the thought of scrutiny that may follow. The community at Medium isn’t like that. They celebrate quality writing and produce faithful followers.
Medium is a publishing platform where anyone can publish content. The focus is on quality written work, and not necessarily the author. Stories (essential anything you post) are gathered according to author-assigned tags and presented to readers who follow those tags. Additionally, there are diligent Medium editors who promise to read each and every story, who curate work for inclusion in Medium publications. There are approximately 12,000 publications on Medium currently, and this is another way your work gets distributed to readers.
You’ll have to pay a small subscription fee to join the Medium community, but it’s well worth it for the ad-free experience and clean design.
Why should all this matter to anyone who is not an aspiring writer? Here’s the best part. There are 170 million readers on Medium that want to learn more about what you’re doing in this world.
Writing is Medium couldn’t be any easier. The design, formatting, and tools are clean and modern. You can make some customizations to give your corner of the Medium world some personality and represent your brand. There are just enough controls to be creative, but not so much that you spend days formatting your posts.
One of my favorite features is the ability to add photos directly from Unsplash, the free stock photo site. You can search and insert images right within your post.
After you write your post, you’ll assign up to five tags that best represent it and wait for the Medium algorithms to do their thing. The analytics are insightful. Again, just enough to be helpful and not too much that data bog you down. You’ll see how many readers have views, read, and clapped for your work. Most importantly, you’ll begin to generate followers as people read your work and click the follow button.
Obviously, you’ll want to be sure to add a call to action at the bottom of your posts that encourage readers to engage with you outside the site, whether by directing them to a product, online course, or your social media accounts.
What’s nice about Medium is that it gives you a place to share your message without the extra tasks of maintaining a blog. There’s a captivated audience on Medium. You don’t need to hope they will find your work on your website. And your work will get fewer spammy comments to distract readers here.
If you want to maintain your blog, that’s fine too. You can post the same content to both, although you won’t want to do that all the time. Try sharing an excerpt to Medium with a “continue reading” link that leads to your blog’s full post.
AND, you can earn money on your posts through the Medium Partner Program, but we’ll save that info for another blog post.
So, are you ready to get your work in front of a highly targetted, interested audience today? Why wait? Sign up for Medium and start publishing. Need help putting content together? Hire a ghostwriter, like me, to help you get some content together.
(Ghostwriting is one of my most favorite things to do! I promise it’ll sound just like you.)
Follow me on Medium, and I hope to see you there soon!